Facebook is going into the e-commerce business with a new service, Gifts. Using the technology behind the mobile gifting app Karma, Facebook Gifts was finally launched .
Facebook is the first social gifting service called Gift Shop turned out to be a bust and proceeded to leave the gifting ecosystem up to other third party developers building in app services. The first time around, the site took its chances with virtual gifts like birthday cards you could purchase with Facebook credits.
So how will it work?
- Visit their friend’s Timeline
- click on the gift tab that will at the top of the Wall.
- Selecting the tab will take you to a new page where you can browse gifts
- select an item
- personalized message on a virtual card.
Luckily for those of you that aren’t privy to your friend’s home addresses, the recipient of the gift will be notified and prompted to enter their address. The recipient can even change the gift’s size, color, style, or even the entire gift for something of equal or lesser value.
To sweeten the deal, the gift comes packaged in a Facebook branded gift box.
At the very bottom of the landing page, Facebook provides a link to its contact information for businesses that are interested in making their products available through Facebook Gifts.
