A week ago, I got an invitation to be a part of the launch event of HoneyGuide apps, the tourism startup based in Nepal. HoneyGuide is an application that produces next-gen mobile application guidebooks for various destinations in Nepal. The application supports the guide for trekking route to Annapurna Base Camp, Ghorepani-Poon Hill Trek and Everest Base Camp.
The name HoneyGuide comes after a bird, a bird that has an unusual habit of guiding men, badgers and bears to honeycombs. And when the animal feeds on the honey, the honeyguide feasts on the beeswax and grubs. Therefore, HoneyGuide apps establishes a similar symbiotic relationship with travellers.
Since this was the launch event, I had a time to talk with the cofounders, developers, and the team about the application and got to know much more about the travel industry, problems and the application journey itself.
The event was started at around 5:15 by Miss Ranjana Dangol, welcoming all the professionals, business owners and developers and giving a brief info about the application. The excitement of the peoples about the application was more than the event. While interacting with the mass, Miss Ranjana Dangol raised the question about the trekking, earthquake situation and the peoples experience while trekking.
After a while, she welcomed a cofounder Mr. Ashish Shrestha & Mr. Abhishek Pande to give take some lead on explaining how the application works and the scene behind the building of this application.
The story behind the starting of HoneyGuide Apps is because:
- Guidebooks are prescriptive and still targeted towards baby boomers.
- Paper guidebooks are dead. Ebooks are an insult to smartphones and millennials.
- There is a dearth of researched and curated information which is important for travellers as most publishers are shying away from content generation.
- Traveller’s don’t have too much time and are looking to be instant experts.
- Very few people in this industry understand that the hyperlocal trend is very relevant to this industry.
- After a series of disasters, Nepal needs to earn visitor confidence. HoneyGuide will be one small step in that direction.
- Especially after the earthquake, visitors are looking for updated ground information. HoneyGuide can not only provide that but also ensure that they actually see it when it matters. Also, since the app can push updated data within hours if not minutes, there is no better platform for this purpose than HoneyGuide.
- Traveller Safety is more important to Nepal than anything else. Nepal just cannot afford any more bad press right now. HoneyGuide with its dynamic safety features can help.
- Place Based approach
- Depth of research
- Complete Lodge Coverage
- Dynamic Safety Features
- Up-to-date and detailed Safety Section
- Mountain Finder
- Offline Usage
- Annapurna Circuit Trek (Upcoming)